★ NEW STANDARDNEW
returning to the essential
we believe the mind is an architect, designed to construct its own reality. to step back from the digital current is to reclaim the primary role in one's own life.
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DEPARTMENT: P&CLeadership & People
Observations on culture, discipline, and the messy business of managing humans. We don't do "pizza parties." We do standards.
CULTURE
Building Trust Through Visible Effort
Marketing is the first handshake. It is how a brand says, "This is who we are."
LEADERSHIP
Leadership as Service
True leadership demands an intimate understanding of the labor that generates value.
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HR COMPLAINTS
(THIS WEEK)
(THIS WEEK)
INTERNAL PRACTICE
The Myth of the Flat Hierarchy
Structure isn't oppression; it's clarity. Why we reintroduced titles after a failed experiment.
CLIENT RELATIONS
Why We Fire Clients
Protecting the team sometimes means saying "No" to revenue. A case study on the cost of toxic partnerships.
COMMUNICATION
Radical Candor is Just Being Rude
Feedback requires a foundation of trust. Without it, "honesty" is just an excuse for aggression.
The "Adults" in the Room
The people responsible for the chaos. If something is broken, blame them. If it works, they probably delegated it.
PERSONNEL FILE
Om Rajguru (A001)
Founder & Chief Chaos Officer. View the classified dossier.
PERSONNEL FILE
Anzilah Dhalait (A002)
Co-Founder & SVP Communications. The diplomat in the war room.
PERSONNEL FILE
Vedanti Patil (A008)
SVP Worldwide Marketing.
PERSONNEL FILE
Swayam Bharadwaj (A003)
Founding Team Member & Chief Program Manager.
PERSONNEL FILE
Varun Deshpande (A004)
Founding Partner / SVP People & Culture. The silent engine.
PERSONNEL FILE
Hiya Suragihalli (A012)
SVP Ethics & Compliance. Asking uncomfortable questions.