It happens. We sign a contract. We start the work. Then, the signs appear. The rude emails. The unreasonable demands. The disrespect towards our junior staff. The scope creep that refuses to end.

Many agencies endure this. They say, "The customer is always right." They fear losing the revenue. They fear the reputation damage. They force their team to suffer in silence. They burn out their best people to please a tyrant.

We refuse.

We believe that protecting our team is our primary duty. A toxic client is a cancer. They destroy morale. They create anxiety. They make our people hate their jobs. Zero amount of money is worth that cost.

1. The Cost of Bad Money

We distinguish between "good money" and "bad money." Good money comes from partners who respect us. Bad money comes from those who own us. Bad money is expensive. It costs us sleep. It costs us creativity. It costs us our best talent. When we calculate the true ROI of a toxic client, it is always negative.

2. The Signal It Sends

When we fire a client, we send a powerful message to our team. We tell them: "You matter more than the bank balance." This builds loyalty. This builds trust. Our team knows we have their back. They know we will fight for them. This psychological safety allows them to do their best work.

It also sends a message to our other clients. It establishes that we are partners, equals. We are professionals. We demand respect because we give respect.